Wednesday, April 14, 2010

Auspicious Days

One of the ads for the auspicious jewelry sale. The lady, looking very much like Audrey Hepburn except for the midriff top which is a sari top, tells you that to be glamorous you need lots of jewelry. The small print at the bottom reminds you of how to get what you want on credit. This is a common practice in India. Often a second loan is taken to pay off the original jewelry debt.

The need for gold and other jewelry condemns the poor. For instance in a wedding situation, especially if it is your family, you must buy gold jewelry for the bride and groom. If you have no money you will go in dept to do this. You reason that the bride and groom will bring gold to your daughter when it is time for her to marry. That might be in ten years and sometimes it takes that long to get out of the wedding debt you just put yourself in.


Elizabeth said...

Pretty crazy but I do like the ad!

Jaime said...

Yikes. So sad to think of the sacrifice for something so worldly as jewelry. Except I am torn because living in a culture so jewelry oriented sounds secretly so fun!